Blog
Winning the battle of attention
“We are living in the attention economy”. If you are a marketer, you probably understand what this means, but for those of you...
User Generated Content platforms; are they really so great?
You may have heard it in the news, this past March, more than 250 advertisers left Google’s advertising platform. Among them, so...
Why you should prefer closed publisher networks
As an advertiser, you are always looking for ways to boost your brand awareness, engagement and your sales. These marketing object...
Are in-feed ads drivers of performance?
Largely favored by the market, the in-feed format demonstrates strong assets and benefits for both advertisers and publishers. The...
Programmatic: What, why and how
“What is exactly programmatic native advertising?” Although for those of us in digital, it is a term that is more and more com...
How Native Advertising came to be
We don’t want to sum up the whole history of native advertising but rather explain what led media companies to invent the concep...
4 principles to follow for “Safe” Branded Content!
Branded content has matured, consumers have changed, as well as the requirements from brands!Offering an unconventional experience...
Advertising vs. clickbait: Why choose quality over quantity?
After a long day at the office, you come home, sit on the couch, turn the TV on and also take out your smartphone. You start scrol...
Desktop or mobile: what should I choose for my native advertising campaigns?
While desktop is losing ground against mobile, both satisfy specific and different needs for consumers. It is important to precise...
7 essential tips for content marketing campaigns
Launching a content marketing campaign is a long run strategy, so you should bet on delivering great quality content to forge a de...