Blog
Advertising Models Based on Guaranteed Revenue Aren’t Effective for Anyone
This article has been originally written in French and published in mind Media. Ligatus, Outbrain, Taboola... why are content reco...
6 Best Practices for Your Native Campaign Success
As the adage goes, “If you want to be successful, it’s just this simple. Know what you are doing.” Native advertising is one...
3 Reasons Why Native Advertising Is a Natural Fit for Your Holiday Ad Campaign
Time and again, native advertising has proven its worth in executing branding and performance campaigns. It is an innovative mediu...
With a Native Advertising Strategy, You Too Can Win the FIFA World Cup
With the 2018 FIFA World Cup in Russia only a few weeks away, advertisers and publishers are looking to reap its opportunities. Ad...
Branded Content is Not, I Repeat, Not Content Marketing!
Content marketing and branded content - two big buzzwords that you see every day in articles, blog posts, and social media, but wh...
Full Disclosure: GDPR is Good for Business
Challenges concerning data protection have entered the spotlight, as advancements in technology have compromised people’s contro...
Not Sold on Native Advertising? Facebook Just Gave You a Reason to Believe.
In today's modern society fueled by social media applications, mobile devices and Internet penetration, the access and distributio...
Fighting Fraud in Programmatic with Ads.txt
Digital Ad inventory has been misrepresented for some time now and has grown immensely. This has been costly for the industry over...
Native Advertising from A to Z...literally!
The Native Advertising industry is continuously evolving and can be hard to keep up with, without knowing what it all means. Readi...
Ligatus at Dmexco 2017
We thought last year had been great for Ligatus, but we were wrong. #dmexco17 has been by far the best yet!For those who have not ...
Winning the battle of attention
“We are living in the attention economy”. If you are a marketer, you probably understand what this means, but for those of you...
User Generated Content Platforms; Are They Really so Great?
You may have heard in the news back in March that more than 250 advertisers left Google’s advertising platform. Among them were ...
Why you should prefer closed publisher networks
As an advertiser, you are always looking for ways to boost your brand awareness, engagement and your sales. These marketing object...
Are in-feed ads drivers of performance?
Largely favored by the market, the in-feed format demonstrates strong assets and benefits for both advertisers and publishers. The...
Programmatic: What, why and how
“What is exactly programmatic native advertising?” Although for those of us in digital, it is a term that is more and more com...
How Native Advertising came to be
We don’t want to sum up the whole history of native advertising but rather explain what led media companies to invent the concep...
4 principles to follow for “Safe” Branded Content!
Branded content has matured, consumers have changed, as well as the requirements from brands!Offering an unconventional experience...
Advertising vs. clickbait: Why choose quality over quantity?
After a long day at the office, you come home, sit on the couch, turn the TV on and also take out your smartphone. You start scrol...
Desktop or mobile: what should I choose for my native advertising campaigns?
While desktop is losing ground against mobile, both satisfy specific and different needs for consumers. It is important to precise...
7 essential tips for content marketing campaigns
Launching a content marketing campaign is a long run strategy, so you should bet on delivering great quality content to forge a de...