With the rise of fake news and misinformation on the Web, publishers and advertisers alike are coming under the spotlight. All age...
In the everyday lives of marketers, it can be easy to lose track of what the end-objective actually is. There comes a time when ma...
Ad fraud is a major problem unsettling the digital advertising ecosystem. Imagine a scenario where a client wants to get on their ...
It’s that time of the year where you need to pull out “The List” again. No, it’s not that kind of list you’re thinking a...
This article has been originally written in French and published in mind Media. Ligatus, Outbrain, Taboola... why are content reco...
As the adage goes, “If you want to be successful, it’s just this simple. Know what you are doing.” Native advertising is one...
Time and again, native advertising has proven its worth in executing branding and performance campaigns. It is an innovative mediu...
With the 2018 FIFA World Cup in Russia only a few weeks away, advertisers and publishers are looking to reap its opportunities. Ad...
Content marketing and branded content - two big buzzwords that you see every day in articles, blog posts, and social media, but wh...
Challenges concerning data protection have entered the spotlight, as advancements in technology have compromised people’s contro...
In today's modern society fueled by social media applications, mobile devices and Internet penetration, the access and distributio...
Digital Ad inventory has been misrepresented for some time now and has grown immensely. This has been costly for the industry over...
The Native Advertising industry is continuously evolving and can be hard to keep up with, without knowing what it all means. Readi...
We thought last year had been great for Ligatus, but we were wrong. #dmexco17 has been by far the best yet!For those who have not ...
“We are living in the attention economy”. If you are a marketer, you probably understand what this means, but for those of you...
You may have heard in the news back in March that more than 250 advertisers left Google’s advertising platform. Among them were ...
As an advertiser, you are always looking for ways to boost your brand awareness, engagement and your sales. These marketing object...
Largely favored by the market, the in-feed format demonstrates strong assets and benefits for both advertisers and publishers. The...
“What is exactly programmatic native advertising?” Although for those of us in digital, it is a term that is more and more com...
We don’t want to sum up the whole history of native advertising but rather explain what led media companies to invent the concep...
Branded content has matured, consumers have changed, as well as the requirements from brands!Offering an unconventional experience...
After a long day at the office, you come home, sit on the couch, turn the TV on and also take out your smartphone. You start scrol...
While desktop is losing ground against mobile, both satisfy specific and different needs for consumers. It is important to precise...
Launching a content marketing campaign is a long run strategy, so you should bet on delivering great quality content to forge a de...
Content creation is now considered by a large majority of marketers as a huge leverage of performance. But equally as important or...
This 2017 has started by accelerating the shift from traditional advertising to Native Advertising. As habits change and new techn...