Cologne, November 16th, 2016: Ligatus, Europe’s #1 native and performance network and a subsidiary of Gruner + Jahr, and Sociomantic Labs, a dunnhumby company and the leading global provider of personalised advertising solutions for enterprise e-commerce advertisers, today announced a strategic programmatic native partnership. Sociomantic will join the SSP platform of Ligatus to address soaring transnational demand from advertisers and publishers for programmatic native technology.
Sociomantic’s clients will now have access to the overall inventory of the Ligatus network spanning nine European markets – Germany, Austria, Switzerland, France, Belgium, the Netherlands, Spain, Italy and Turkey – via programmatic buying. The Ligatus network consists of more than 1,200 hand selected editorial premium websites, generating about 31 billion ad impressions each month, providing premium audiences with high conversion potential. This partnership will support European advertisers looking to encourage a more effective dialogue with consumers amidst the rise of banner blindness and ad blockers.
Alexander Reinhold, Head of Solutions at Sociomantic: “Ligatus is one of Europe’s most reputable and important programmatic native traffic sources. As programmatic native approaches its market tipping point, this sustainable partnership gives us a unique opportunity to buy even higher-quality impressions on premium publishers. Growing the programmatic native suite of our business will help drive forward the standardisation of native advertising formats in the industry.”
Klaus Ludemann, CEO of Ligatus: “We are happy to see global leaders such as Sociomantic partnering with us. Thanks to this cooperation we are maximising the demand for our inventory and therefore the monetisation for our publishers – especially as high quality personalised advertising campaigns usually show an above-average monetisation. The growing number of our DSP partners underlines the importance of programmatic buying as another relevant buying channel besides direct bookings.”
With its programmatic full-stack platform launched in April 2016, Ligatus makes its inventory accessible for a new customer segment that includes more than 20 trading desks, retargeters and mobile DSPs.