Paris, September 22nd, 2016 – Prisma Media has partnered with Ligatus for their content recommendation and native advertising premium solutions throughout all of their sites and applications: I’m interested, Capital, Cuisine Actuelle, Femme Actuelle , Gala, GEO, Harvard Business Review, Management, National Geographic, NEON, Prima, Télé-Loisirs, Télé 2 weeks Large TV Channels, Behold, VSD.
For Frédéric Daruty, Executive Director of Prisma Digital, “We have significantly improved the integration of Ligatus on all of our websites, mobile sites and applications, offering a privileged position to our historical partner. This partnership, in place since January 1st, shows excellent results. Our revenues and thus performance for the advertisers are in steady growth. Through a seamless integration, mobile will soon represent 50% of revenues.”
Julien Mosse, COO of Ligatus, “This partnership allows Ligatus to strengthen its audience leadership position in the French premium native advertising market across all digital media. We have detailed knowledge of the audience power and advertising performance of the prestigious brands published by Prisma Media, whose contents are viewed by two out of three users and three out of four women every month. The integration of our solutions offer our clients the guarantee of an optimized exposure in high-quality editorial boxes. We are pleased to extend our agreement with Prisma Media for the benefit of all, starting with advertisers looking for high performance in both pure performance indicators and engagement, as well as on qualitative criteria.”