Ligatus and Adform Announce Strategic Partnership in the field of Native Programmatic Advertising

Cologne, October 13, 2016 – Ligatus, Europe’s leading native advertising and performance marketing network and a subsidiary of Gruner + Jahr, is cooperating with Adform, the independent full-stack ad-tech platform. The partnership enables Adform’s customers to include native ads in their programmatic campaign plans and access the whole inventory of Ligatus in Germany, Austria, Switzerland, France, Belgium, Netherlands, Spain, Italy, Turkey.

The Ligatus network represents over 1,200 premium websites and generates over 31 billion ad impressions each month. Ligatus selects premium publishers according to high-quality requirements in order to provide the necessary selective audience for the success of programmatic native advertisements. Therefore, Adform’s customers will be able to achieve an optimum performance for their campaigns.

Klaus Ludemann, CEO of Ligatus: “The programmatic native market is growing globally. And we are happy to see that global players such as Adform cooperate with us to jointly benefit from its potential. Adform’s customers get access to Europe’s largest native programmatic supply, and publishers within the Ligatus Network will benefit from increased demand and better monetisation.”

Jurjen de Wal, Product Director – Mobile Solutions, Adform: “We’re excited to be partnering with Ligatus for our programmatic native offering, a company that is widely considered to be a first mover on native advertising with a very broad reach in our core markets. Ligatus is integrated with Europe’s largest premium sites and apps, which will in turn empower our 21000 strong global advertisers and our 1600 agencies worldwide to tell a consistent story across devices.”