Cologne, 4th October 2016. From the beginning of October, Patrik Schwanecke becomes the new managing director for Germany, Austria and Switzerland at Ligatus, Europe’s leading native and performance network. He will further develop both the core business and the programmatic native growth area. He joins the company from Google Ireland, where he was responsible for network agencies in the German-speaking markets.
Before Schwanecke joined Google in Dublin, he spent more than seven years at Gruner + Jahr Electronic Media Sales GmbH, most recently as Head of Key Account Management Digital, where he led the sales office in Dusseldorf. With the help of his team, he looked after advertising clients in Nielsen area 2.
Before that, he was at the media firm Ströer Deutsche Städte Medien GmbH, once again responsible for advertising clients and agencies.
With this experience, he is a proven expert in German online marketing. He knows the market inside out and maintains longstanding relationships with agency clients. In his role at Ligatus, he will also be responsible for publishers and will support them in optimising monetisation.
Patrik Schwanecke reports to Julien Mosse, COO of Ligatus. Lars Hasselbach leaves the company, after six years as managing director, to seek new professional challenges.
Klaus Ludemann, CEO of Ligatus, believes that the company is perfectly positioned for further growth. “We are delighted to be able to secure, in Patrik Schwanecke, an expert who will be able to use his experience in the German-speaking markets to further develop the still-new programmatic native market. Lars Hasselbach, with all his entrepreneurial skills, contributed significantly to the growth of the DACH region. He built upon the German market to expand the Austrian and Swiss markets, as well as helping to shape the development of Ligatus into a leading native advertising and performance marketing network. I wish him all the best for the future.”
Patrik Schwanecke, managing director for Germany, Austria and Switzerland at Ligatus, is looking forward to his new role. “As the leading native advertising and performance marketing network, Ligatus is an attractive employer. I’m pleased to join the highly motivated and experienced team at Ligatus and look forward to further expanding and strengthening the company’s outstanding market position with them.”