BrandSafety

26/08/2016

Content Promotion: Beispiele, Definition, Strategie & Mehr

Content Promotion dürfte eines der meist verwendeten Buzzwords der letzten Zeit sein. Immer wieder läuft es einem über den Weg,...

08/06/2017

User Generated Content Platforms; Are They Really so Great?

You may have heard in the news back in March that more than 250 advertisers left Google’s advertising platform. Among them were ...

04/04/2018

Le Groupe Le Monde signe un partenariat exclusif pluriannuel avec Ligatus

Paris, le 4 avril 2018 - Le Groupe Le Monde et ses marques média Le Monde, L’Obs, HuffPost (France), Télérama, Courri...

04/10/2018

Beware of the Ad: How a Premium Network Can Save Your Reputation

With the rise of fake news and misinformation on the Web, publishers and advertisers alike are coming under the spotlight. All age...

10/10/2018

Ligatus unterzeichnet Code of Conduct Programmatic Advertising 2.0

Köln, 09. Oktober 2018 – Verhaltenskodizes sind wichtige Orientierungspunkte. Nicht nur in gesellschaftlichen Zusammenhängen, ...

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