Zebestof enriches its native programmatic advertising solutions by signing an international partnership with Ligatus
Paris, September 29th, 2016 – The programmatic platform Zebestof, the French online advertising specialist driven by data (Real Time Bidding), has signed an international partnership agreement with Ligatus, to integrate the Ligatus network amongst the Native Advertising partners of the Zebestof DSP. All of the Zebestof customers can now access the Ligatus network of over 1,200 premium sites.
“This agreement enables us to strengthen the number of premium partners connected to our DSP (purchase tool) and our technology leadership (open RTB 2.3) for targeted advertising campaigns, and drive optimization through the knowledge of online behavior which is registered in our DMP. This partnership provides our customers with more efficient international native advertising campaigns,” explains Emmanuel Poncet, VP Sales & Marketing of Zebestof.
Integrated to the DSP of Zebestof, Ligatus offers an inventory of more than 31 billion impressions per month worldwide, to complement the network of sites and premium audiences of the programmatic platform Zebestof.
“We appreciate the qualitative approach of Zebestof with whom we share the interest of being reassuring when broadcasting through a programmatic framework. The transparency of our selective network and the quality of our integrations are used here for their clients, which further strengthens our ability to monetize the native advertising inventories of our partners,” says Julien Mosse, COO of Ligatus.