After Yahoo! Véronique Pican becomes the new Country Manager for Ligatus France

On 03/11/2016 by Araceli Almada

Paris, November 3rd, 2016 – Ligatus, Europe’s leading native advertising and performance marketing network (subsidiary of Gruner + Jahr), has appointed Véronique Pican as Country Manager for France. As General Manager, Veronique Pican will be in charge of the team and business development, as well as the growth of programmatic native and mobile.

Graduated from ESC Rouen (Neoma), Véronique Pican’s career began in 1989 in major international media groups, such as L’Expansion, Axel Springer and last the Express Roularta where she was Director of Sales and Marketing. She joined MediaCom (WPP) in 2010 as Chief Operating Officer, and in May 2014, she became General Manager and Sales Director for France Yahoo!. She is also a member of the Board of the iAB and Antenna France.

These experiences have enabled Véronique Pican to perfectly master the advertising sector and develop her management skills. Thanks to her extensive knowledge of the market and customers, she will also support Ligatus’ publishers by helping them maximize the monetization of their inventory and offer them more services.

Véronique Pican will report to Julien Mosse, COO of Ligatus.

Julien Mosse, COO of Ligatus, promises a sustainable future for Ligatus France with the arrival of Véronique Pican. “We are delighted to welcome Véronique Pican, a recognized specialist that will bring Ligatus the expertise to enhance the development of the programmatic native advertising market in France.”

Véronique Pican, Country Manager France for Ligatus, “I am delighted to join Ligatus’ convergence between technology and content; as the native market keeps on growing. We are entering a phase of maturity which requires organizing qualitative responses towards publishers, in accordance with the experience of their users, but also for the brands, so that they are able to effectively distribute relevant advertising content.”