The Trade Desk Enhances Native Offering with Ligatus

by Araceli Almada

LOS ANGELES, CA / Hamburg, Mar 15, 2017) - The Trade Desk, Inc. ( NASDAQ : TTD ), a global technology platform for buyers of advertising, today announced the expansion of its native offering to include video and additional display inventory. Enhanced integrations with Sharethrough and TripleLift enable customers of The Trade Desk to add native video to their digital media plans, executing and optimizing display, audio, video, mobile, and TV through one unified programmatic platform. The Trade Desk is also offering new integrations with Ligatus to offer a more robust selection of native display inventory at a global scale.

Unlike traditional pre-roll ads, native video is an ideal medium to show longer videos, empowering brands with a tool for more amplified storytelling. Now through The Trade Desk platform, the duration of a native video ad can extend up to five minutes. The native video integration also provides a title, description, and location for the video alongside relevant messaging in a consumer's content feed.

"Highly targeted video ads in a native environment result in a better experience for the consumer, leading to higher brand recall and engagement," said Jeff Green, Founder and CEO of The Trade Desk. "Our integration with Sharethrough and TripleLift offers advertisers the ability to deploy native video programmatically, incorporating more integrated and captivating content into their overall media plan, through one dashboard."

"The Trade Desk's clients will now have access to Europe's largest premium native ad supply. Our network consists of more than 1,400 hand-picked, high-quality publishers that offer a brand-safe environment. On the other side, Ligatus publishers will benefit from additional campaigns and many new brands that trust The Trade Desk's leading DSP," said Klaus Ludemann, CEO at Ligatus.

The Trade Desk's platform extends across display, video, mobile, audio and TV to offer precision targeting across every channel. The unification of native video empowers holistic campaign planning and execution on one platform.