Ligatus welcomes Robert Kux as new Publisher Management Director
Cologne, May 8, 2018 - Robert Kux has been appointed as Publisher Management Director at Ligatus, the leading native advertising solutions provider. At the new Cologne office, Kux takes over the management of all publisher activities in the DACH region and is the contact person for existing and future cooperation between premium partners.
Under the direction of Liesbeth Mack-de Boer, Managing Director of Ligatus DACH, he will manage the strategic planning of the publisher business and oversee the continuous development of publisher products and customer portfolio with his team. In the future, he will also be responsible for increasing the traffic of partner media via content recommendation tools, as well as guaranteeing the best possible monetization by embedding high-quality native ad formats in their websites and platforms.
Kux brings valuable work experience from the media industry. Before joining Ligatus, he managed and coordinated all marketing services across different fields, including travel, events and mobile, at the Rheinische Post. Prior to that, as Head of Sales at Funke Digital, he led the Yield and Programmatic Advertising teams, and built all digital projects and processes focusing on sales, programmatic (SSP) and DMP structure within the media group. He was also Head of Sales at eBay and AOL in Dusseldorf.
Robert Kux, Publisher Management Director, comments: “I am delighted to be joining Ligatus. The opportunity to be part of a company that leads the native advertising industry and is purpose-driven to deliver quality and brand safety at a pivotal time for the digital ad world is something I am thrilled about. I look forward to bringing my experience in digital publishing and marketing to drive Ligatus as the most trusted partner for premium publishers looking to forge relationships with an innovative team like ours.”
Liesbeth Mack-de Boer, Managing Director of DACH, welcomes the new recruit: "We are very much looking forward to Robert, who has many years of publishing expertise and experience in digital distribution, in addition to a positive personality that will enrich an already strong team. Ligatus has an excellent network of premium publishers, most recently supplemented by ZEIT Online, and this will now be expanded under the leadership of Robert Kux."