Ligatus Turkey announces Doğa Aktaş as new Publisher Development Director

On 02/05/2018 by Araceli Almada
#publisherdirector#ligatus#turkiye

Istanbul, May 02, 2018 - Leading native advertising solutions provider, Ligatus, today announced Doğa Aktaş as the new publisher director at Ligatus Turkey. Doğa will be responsible for further optimizing performance and relationships with all Turkish publishers.


Before joining Ligatus, Doğa Aktaş worked as the product manager at Hurriyet, the highest circulated newspaper in Turkey. Prior to that, he provided consultancy services to various companies such as NTV during his career at Mobi Wan.


In parallel with Ligatus’ steady growth under Bertelsmann Group ownership, the company has continued to gather leading actors in the business under its umbrella. After last November having marked the 5th anniversary of the company’s existence in Turkey, Ligatus is delighted to see its efforts result in long term success. 


Like all other Ligatus markets, Ligatus Turkey provides premium publishers with different editorial and monetization tools for native advertising campaigns, and Doğa Aktaş’ appointment as the new publisher director will further strengthen the company’s leading position in the Turkish market.


Doğa Aktaş, Publisher Director, comments: “It seems like many companies are offering Native these days. However, there are major differences between these offers and what Ligatus is offering. Ligatus attracted me with its high-end positioning, being strictly selective with the publishers they partner with, and also with the advertisers they work with. Moreover, Ligatus meets key market needs, from brand safety to transparency to being pioneers in programmatic advertising. I’m delighted to bring my experience to Ligatus.” 

 

Emre Faks, MD of Ligatus Turkey, adds: "Trust has become the most important issue in the ecosystem of digital marketing. In addition, user data is becoming more untouchable with every passing day, and advertising models that are "annoying" are losing their function. All these considerations are increasing the importance of Ligatus, whose business is strictly premium native advertising solutions for publishers and advertisers. I am sure that Doğa, with his excellent experience in the digital publishing field, will add power to Ligatus."




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