Ligatus enters UK market and expands global offering
London, 26th June 2018 - Leading native advertising solutions provider, Ligatus, today announced it is fully operational in the UK market, with the first publishers and native advertising campaigns having been rolled out on both a managed and programmatic basis.
At the forefront of its business model, Ligatus offers quality assurance and guarantees brand safety, choosing to work with only carefully selected premium publishers. The company has signed key partnerships with many leading UK publishers adding to its portfolio of existing premium media brands including; Le Monde (France), Zeit Online (Germany), IlSole24Ore (Italy), Mediahuis (Belgium) to name a few. Ligatus is known for its exceptional programmatic technology stack, the integrity of its advertising portfolio and commitment to creating an improved relationship between brands and consumers through an organic approach.
Founded in 2003, Ligatus is a pioneering native advertising platform, and became a 100 percent subsidiary of Gruner + Jahr in 2008. Headquartered in Germany, the native platform has an established local presence in 10 markets across Europe, offering solutions for publishers, advertisers, and programmatic buyers.
Ligatus expanded its presence in the UK market in May 2017 with the hire of Alex McIlvenny as UK Country Manager to support international buyers from London, while building the brand ready for its launch in the UK market locally. The team in the UK grew in January this year, with the addition of Alex Newberry as Head of Publishers, David Mensah as Operations Lead, and Matthew Larkin as Head of Sales.
Alex McIlvenny, VP Sales Europe and UK Country Manager at Ligatus comments: “With a rising focus on brand safety within the advertising ecosystem, Ligatus launching its marketplace in the UK is the perfect opportunity to extend its reach to UK publishers, where there is a strong appetite for our premium offering.
By focusing our efforts on providing a fully transparent and engaging user experience through careful placement and highly contextualized ads, Ligatus has built a legacy in many other markets. With our strong reputation we bring reassurance to our new UK partners that fake news and clickbait advertising have no place within the native advertising industry.
The launch into the UK market emphasizes our commitment to raising industry standards across a broader spectrum, and working with a diverse portfolio of publishers to continually improve user experience.”
Julien Mosse, Chief Operating Officer at Ligatus comments: “As publishers and brands look to deliver brand safe, contextually relevant advertising that prevents the disruption of user experience, we have seen an increase in demand for high-quality native advertising from premium publishers. Ligatus is able to address this industry need by providing a truly transparent experience, while still incorporating the human touch. Now for the first time we are able to extend our premium offering to the UK.”