Ligatus announces Liesbeth Mack-de Boer as New Managing Director for Germany, Austria and Switzerland

by Araceli Almada

Cologne, December 13, 2017 - Liesbeth Mack-de Boer becomes Managing Director DACH for Ligatus, the leading Native Advertising Solutions provider for publishers and advertisers. From the beginning of the next year, Mack-de Boer will be responsible for the strategic expansion of the existing core business and the programmatic native growth area in Germany, Austria and Switzerland.

Before joining Ligatus, Mack-de Boer was CEO at the start-up company Energieausweis 48 (a joint venture of FLOWFACT and other subsidiaries of ImmobilienScout24). Prior to Energieausweis 48, she was Executive Director of Markets & Sales at Trusted Shops. Responsible for the development of customer relations, she was personally looking after the largest e-Commerce online shopping experiences. With the domain marketplace Sedo, her previous employer, she was CSO, managing the global sales and marketing teams for seven years and in charge of managing the Google Search Partnership. Mack-de Boer brings over 20 years of experience in cooperating with large clients and partners in the media business. 

Julien Mosse, COO von Ligatus: “With Liesbeth Mack-de Boer we have found an energetic and empathic personality who has acquired extensive sales knowledge and key accounting experience to develop trusted relationships with clients. Liesbeth has a broad experience in managing large teams and demonstrated great success in various areas of online marketing. She will enrich Ligatus with her knowledge as well as expertise, and will continue to boost our successful development of our High-Quality Native Advertising Solutions for Advertisers and Publishers. We are looking forward to working with her.”