5 Back-To-School Tips Advertisers Need to Know

On 27/08/2018 by Araceli Almada

It’s that time of the year where you need to pull out “The List” again. No, it’s not that kind of list you’re thinking about, though it is sort of like Christmas - full of excitement, but also anxiety and stress. Backpack? Check. Lunchbox? Check. That’s right, we are talking about back-to-school! Whether it is a parent shopping for their child or a student buying for themselves, back-to-school shopping is one of the most daunting tasks of the year - but did we mention it can also be very rewarding?

Back-to-school is one of the biggest retail seasons, and thus a great opportunity for brands to connect to the emotions of their audience. Whether through display, video, or a combination of the two, there is every reason for your business to join in on back-to-school season.

But how do you navigate from long-standing beliefs and practices to make your back-to-school advertising capture consumer attention, drive engagement, and increase sales? We’ve uncovered the latest tips to add to your back-to-school advertising knowledge.

Take note advertisers, because school is back in session for you too!

You’ve done your homework, but if you want your campaign get that A-grade, then contact us today and let us help you stand out in a competition for market share that requires more than those age-old tactics!