Because quality, brand safety and transparency are key in today’s online advertising ecosystem. As online users become more resistant to traditional forms of advertising, we understand the importance of bringing a positive user experience for all players.
We are committed to offering quality native solutions. This means delivering non-intrusive advertising formats that blend into editorial environments. Our ad placements are integrated into the reading experience to respect the user (in-feed, end of article - content recommendation box).
By using our high-quality native advertising solutions for your content marketing strategy, we make it easy for you as an Advertiser to reach, engage, and convert the audience you want. Benefit from our premium ad inventory and our expertise in order to reach your audience and achieve your marketing goals.
As a Publisher, use our empowering native advertising solutions and editorial tools to manage your ad inventory, engage your audience, and increase your revenues. With our products and our excellent service, you will be sure to maximize your revenues and enrich your audience’s content experience with non-intrusive advertising.
Our full-stack programmatic native platform enables us to cater to the native advertising needs of Advertisers (Brands, Agencies, Trading Desks, DSPs) and Publishers. Over the last years, we have developed our in-house Native DSP (LiquidM) & SSP and acquired content recommendation technologies and components that form our premium native advertising platform.
Our advanced optimization algorithms are continuously being improved so that we are able to help advertisers reach their campaign goals in the best way, whether their targets are clicks, conversions, engagement and/or awareness.
For Publishers, our technology allows for a flexible and optimal native ad experience integrated within their editorial environment and in all devices. Additionally, our content recommendation tools help Publishers generate more traffic and engagement on their sites.
In a digital landscape fully saturated with advertising, the native format of Ligatus has helped Volkswagen communicate the T-Roc launch in a non-intrusive way, integrated in the content of premium publishers. This has generated highly qualified traffic that has enabled our leads to grow both in volume and quality, as well as getting very low bounce rates compared to other advertising formats.
We like working with Ligatus because they are great professionals who empathize with us and are always helping us to improve our results.
Today, brands should seek out interested users interacting with their contents rather than shoveling tons of dead traffic to their pages. With the help of Ligatus, Bosch successfully combined both high traffic and outstanding engagement rates for the web series “Experts@IoT
In the context of an OPS, we challenged Ligatus on qualified and engaged visits. We were very satisfied with its performance, as Ligatus was able to stand out on the number of new visits.
We then tested its semantic targeting capabilities, which further improved the overall performance of the campaign.
Outbrain enhancing its leading discovery platform through the acquisition of Ligatus, Europe’s top native ad solutions provider.NEW YORK, NY - FEBRUARY 26, 2019--Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has entered an agreement to acquire Ligatus, a fully owned subsidiary of Gruner + Jahr (a Bertelsmann group company) i...