An essential factor in the productive performance of Ligatus is our unique optimisation algorithm which ensures that only the most promising campaigns are delivered on your web pages.

Ligatus does this by using a “User-centric Approach”: by means of special statistical methods we recognise patterns in user behaviour on a web site, thus enabling us to deliver the best-performing campaigns. These recurring patterns depend for example on particular times of day or days of the week, the subject matter of a web site and many other factors.

The constant further development of this algorithm in collaboration with the Fraunhofer Institute is one of the reasons why Ligatus can achieve higher earnings for web sites than other performance-marketing networks.